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How to Explain Inbound Marketing to a Five-Year-Old

As life becomes more and more digital, marketers are having to get increasingly creative and insightful in the ways they reach their target audiences.

With just a few taps on their smartphones, buyers can find out anything about products they’re interested in buying. As a result, broad-based advertising tactics are becoming less effective, and marketing professionals are relying on inbound marketing to connect with their ideal buyers.

But since HubSpot created the term “inbound marketing” in 2006, the concept has represented something so different from traditional methods that it can be tricky to grasp at first. In this post, we’ll break it down and share how to explain inbound marketing to virtually anyone, including a five-year-old. 

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