8 Useful Mobile Apps for Content Marketing
Have you ever had a great content marketing idea hit you at the most inopportune time? It’s something most creative types encounter at some point. These days, however, our mobile phones are our best friends when it comes to working outside the office. By installing a few key mobile apps, we can transform our phones into lean, mean content-producing machines.
Kickstart your on-the-go productivity with these eight useful mobile apps:
1) Grammarly Keyboard
As a content marketer, editing on-the-go is inevitable, but it’s not always easy to edit documents on your phone. Make this frustrating task more manageable by downloading Grammarly Keyboard, which integrates with your phone’s keyboard to make grammar suggestions.
Need inspiration for your next big content marketing campaign? Look no further than Pocket. This little app can store a large amount of buzzworthy information in the form of articles, videos, infographics, and more — all within your topics of interest. No time to read now? Put it in your Pocket!
If you spend hours posting content to various social media networks, you need a social media management tool like Co-Schedule. This powerful app allows you to schedule all of your social media updates from one central dashboard. You can also measure the performance of your posts and see when your audience is most engaged with your content.
Collaboration is a huge part of content marketing, so it’s essential to stay connected to your team, no matter where you are. Whether you’re sending edits, giving approval to publish, or confirming a deadline, Slack is a great way to keep in touch. You can even integrate other apps, including Google Drive, Salesforce, and Asana, so you can work directly from Slack.
From writing to editing to publishing, you probably have multiple stakeholders who are responsible for various aspects of your content marketing strategy. Trello is a project management tool that gets everyone on the same page, with clearly assigned deliverables and due dates. You can also add labels for visibility around project status and use Trello in offline mode when you’re traveling.
6) Google Docs
Most pieces of content are reviewed by more than one person, so it’s important to make real-time teamwork as easy as possible. With Google Docs, there’s no need to download and re-upload different versions of your documents. Each document can be shared with its own link, and contributors can make edits or comments directly in the doc.
7) Google Analytics
Measuring the performance of your content is the key to improving your content marketing efforts. Google Analytics can help you analyze metrics like page views, time spent on your site, new versus returning visitors, and much more. With these insights, you can make informed decisions about what’s working and what’s not working on your site.
There is nothing worse than leaving the office for the day and suddenly realizing you’ve forgotten to update your CRM with your day’s activities. If you use HubSpot, you can avoid these last-minute urgencies with the HubSpot app, where you can add new contacts, manage deals, receive instant notifications, and so much more.
As our lives become increasingly more mobile-centric, we’re performing more of our job responsibilities while on the go. With these content marketing mobile apps, you’ll be equipped to get the job done, no matter where you are.