9 Signs You Need Help With Social Media Management
These days, business owners have more options than ever when it comes to spreading the word about their companies. One of the most effective promotional tools is social media, but it’s not easy to execute on your own. Here are nine signs you need help with your social media presence.
1) You’re using the same strategy on every channel
Each social media channel serves a different purpose. Depending on whom you’re targeting, one channel might work better than another. Understanding your audience will help you define which channels are best for your company.
For example, LinkedIn is particularly effective for B2B audiences, while Facebook works well for local, consumer-focused businesses.
2) You’re not seeing enough engagement
It’s frustrating to put in work and not see results. Whether you’re targeting the wrong groups, posting at incorrect times, or using ineffective channels, hiring someone to manage your social media can help you address these challenges and see higher engagement.
3) You’re getting more messages than you can handle
On the other hand, if you’re receiving more engagement than you can handle, you likely need help with social media management. When people complain to businesses on social, 40% of them expect a response within an hour.
Business owners are constantly stretched for bandwidth, so it’s essential to have someone who can actively manage your social presence and keep customers happy.
4) You’re not posting enough
Social media moves quickly. If you’re only sharing your posts once or twice, your target audience might miss them completely.
To prevent this, work with a social media management expert who understands how often you should be publishing on social. They’ll make sure you’re hitting an ideal cadence for each channel.
5) You’re not generating qualified traffic
For business owners, social media serves several different purposes, including brand awareness, lead generation and customer engagement.
However, arguably the most important purpose is driving qualified leads to your business. If you’re active on social and not seeing relevant traffic coming through, consult a social media professional to see how you can tweak what you’re doing to see better results.
6) You’re not sure what to share
If you’re running a small business, you might not have enough time or resources to constantly produce new content. However, you shouldn’t limit yourself to only posting your own content on social media.
Sharing relevant third-party articles builds your credibility with your audience and puts less pressure on your team to create your own content.
7) You don’t know how your competitors are using social
While it’s important to have your own set of social media metrics, it’s also critical to understand how your competitors are performing. How often are they posting? How many followers are they gaining or losing each month?
It’s time consuming to gather these benchmarks manually, so having help with social media management will help you stay on top of them.
8) You’re not tracking your results
In the past, social media was often seen as a tactic that had few measurable business benefits. However, with marketing becoming more data-driven, it’s now possible to attribute your social media efforts to leads, traffic, and more.
9) You don’t have a social presence at all
With 77% of U.S. small businesses using social media, you can’t afford to miss out. If you’re not sure about how to get started, partner with a professional team who can answer your questions and boost your business through social.