Blogging is one of the most important ways to grow awareness and generate leads for your business, but it can seem daunting if you’ve never done it before. Once you start blogging, however, you’ll quickly see how much it can impact your business. In this post, we’ll clear up 10 common misconceptions about blog writing and show you how and why you can get started.
Myth #1: You won’t see results
The benefits of blogging are plentiful. Your blog serves as a place that people will come to learn more about your industry, company, and products. By writing posts that resonate with your audience’s challenges and needs, you’ll build SEO, authority, and trust for your brand.
Myth #2: Blog posts have a limited lifespan
There are several different types of blogs that you can produce, from company updates to thought leadership to event highlights. While time-sensitive posts can have a shorter shelf life, evergreen content can remain relevant for years to come, and you can share it on social media over and over again.
Myth #3: Blogs are the sole responsibility of the marketing team
While marketers tend to author a majority of business blog posts, you may have talented writers in other departments who want to share their perspective. Your marketing team can even ghost write for engineers and product-facing folks, which adds credibility to your story, especially if you have a technical product.
Myth #4: You have to produce everything internally
If you need help with writing and need to look externally, there are lots of cost-effective options for hiring freelancers or marketing agencies. Often times, it can be good to get an outside view on your company’s value proposition (just make sure they’re familiar with your brand voice).
Myth #5: It won’t generate leads
Especially if you’re just kicking off your blogging efforts, this can be a common misconception. However, 57% of marketers say they’ve gained customers specifically through blogging. What better reason to get started.
Myth #6: All blog posts should be 1,000+ words
While it’s wise to create longer, keyword-rich blogs to increase your SEO, it’s also effective to have some shorter, skimmable posts. Keep in mind that your readers may not have much time to consume your content, so offer them something that they can browse in a few minutes during lunch or on their commute.
Myth #7: Everything has already been written
It’s true that there’s a lot of blog content on the internet; in fact, there are 4 million blog posts published per day. However, even if your specific topic of choice has already been written about, you can still put your own spin on it. For example, you could post a roundup of useful resources or an FAQ blog related to your chosen theme.
Myth #8: Topics are hard to brainstorm
On the other hand, if you’re struggling to come up with topic ideas, there are excellent tools available to see what’s trending in your industry. Sites like Google Trends or Buzzsumo can help you identify what your audience cares about, and then you can create an angle to fit your brand.
Myth #9: No one will read it
Just like throwing a party and fearing that no one will attend, this is a common myth surrounding business blogging. However, more than 409 million people read blogs each month. By incorporating proven SEO and promotional tactics, you can build a strong readership base.
Myth #10: It’s not worth the investment
At the end of the day, marketers are always concerned about ROI and tend to avoid activities they think won’t be worth the investment. Fortunately, marketers who prioritize blogging are 13x more likely to see positive ROI.
Whether you’re producing blogs in-house or outsourcing them, blogging is a highly effective tactic to build your business. With a solid blog strategy and schedule in place, you’ll see higher brand awareness, more leads, and better ROI.